Use US Census Bureau and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this helpful.

Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact presenter at bizworkshops@smu.edu at least one week prior to the event to arrange for the accommodation.

Interested but can't come at this time? Request a Workshop to meet the specific needs of your class, writing group, department, or student organization. 
Want individual help? Ask Us. 

For questions about workshops, contact the Business Library at bizworkshops@smu.edu.

Link with walking tour; Collins to Business Library - Welcome to the Business Library! - YouTube