Demographics and Consumer Research
Event box
![Demographics and Consumer Research](https://lcimages.s3.amazonaws.com/data/feat_img/3341/template/1690385114.png)
Use US Census Bureau and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this helpful.
Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact presenter at bizworkshops@smu.edu at least one week prior to the event to arrange for the accommodation.
Interested but can't come at this time? Ask a Business Librarian to meet the research needs for your class, group, or student organization.
Want individual help? Schedule an appointment with a Business Librarian.
For questions about workshops, contact the Business Library at askabizlibrarian@smu.edu
Link with walking tour; Collins to Business Library - Welcome to the Business Library! - YouTube
Presented by Gayle Freeman-Staggs
- Date:
- Wednesday, March 27, 2024
- Time:
- 12:30pm - 1:30pm
- Hosted by:
- Duda Family Business Library
- Space:
- Duda Family Business Library Edwin L. Cox Building 0160
- Categories:
- Business Research > Entrepreneurship Business Research