Use US Census Bureau and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this helpful.

Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact presenter at bizworkshops@smu.edu at least one week prior to the event to arrange for the accommodation.

Interested but can't come at this time? Ask a Business Librarian to meet the research needs for your class, group, or student organization. 
Want individual help? Schedule an appointment with a Business Librarian. 

For questions about workshops, contact the Duda Family Business Library at askabizlibrarian@smu.edu