Our Demographics and Consumer Research workshops have concluded for the fall 2018 semester, but will resume in spring 2019. If you would like to be notified when new workshops are scheduled, please register for our waitlist and you will receive an e-mail when the spring schedule is prepared.

Reliable statistics add validity to your research.

In this workshop participants will use American Factfinder (US Census Bureau) and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this workshop helpful.