Demographic and Consumer Research Workshop
For Creative, Corporate, and Social Entrepreneurs - Sponsored by Big iDeas, Office of Engaged Learning, and the Business Library
Reliable statistics add validity to your research.
In this workshop participants will use American Factfinder (US Census Bureau) and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons Insights is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this workshop helpful.
Presented by Karen Leeseberg
- Tuesday, October 29, 2019
- 5:20pm - 6:20pm
- SMU Incubator, 6116 Expressway Tower, #700