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Reliable statistics add validity to your research.
In this workshop participants will use American Factfinder (US Census Bureau) and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this workshop helpful. 

We will present this workshop online if you contact us and have a group of five people that can attend it. If you would like to be notified when new workshops are scheduled, please register for our waitlist and you will receive an e-mail when the fall schedule is prepared.

Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact the Business Library at AskaBizLibrarian@smu.edu or 214-768-4496 at least one week prior to the event to arrange for the accommodation.

Date:
Thursday, August 27, 2020
Time:
All Day Event
Campus:
Business Library
Categories:
  Demographic and Consumer Research  

Registration is required. There are 93 seats available.