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Learn how to find detailed consumer product, brand, and media consumption in Simmons Insights, an industry-standard market research tool. We will cover demographic and psychographic analysis, BDI and CDI metrics, geographic filtering, and quick reports. No previous experience in Simmons Insights required. 

Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact Megan Heuer at mheuer@smu.edu at least one week prior to the event to arrange for the accommodation.

Interested but can't come at this time? Request a Workshop to meet the specific needs of your class, writing group, department, or student organization. 
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For questions about workshops, contact Megan Heuer at mheuer@smu.edu.

Presented by Megan Heuer

Wednesday, September 29, 2021
12:00pm - 12:50pm
  General Research     Workshop  

Registration is required. There are 28 seats available.