Reliable statistics add validity to your research.

In this workshop participants will use American Factfinder (US Census Bureau) and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this workshop helpful.

Registration is required to receive the Zoom URL and all times are Central time zone.

“Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact the Business Library at 214-768-4496 or askabizlibrarian@smu.edu at least one week prior to the event to arrange for the accommodation.”