Demographics and Consumer Research
Use US Census Bureau and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Marketing and Entrepreneur students or anyone needing statistics about people will find this helpful.
Any person who requires a reasonable accommodation on the basis of a disability in order to participate in this program should contact presenter at firstname.lastname@example.org at least one week prior to the event to arrange for the accommodation.
For questions about workshops, contact the Business Library at email@example.com.
Presented by Gayle Freeman-Staggs
- Wednesday, October 19, 2022
- 5:20pm - 6:20pm
- Business Library
- Business Library - Lower Level of Hamon Arts Library