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BEGIN:VEVENT
DTSTART:20250328T190000Z
DTEND:20250328T195000Z
DTSTAMP:20250328T000000Z
SUMMARY:Demographics and Consumer Research
DESCRIPTION:Use US Census Bureau and Mergent Intellect to find demographic 
 data for geographic areas. Mintel offers consumer data along with market 
 research\, and Simmons OneView is an excellent source for detailed consumer 
 preferences\, including brands. Psychographic data will also be addressed. 
 Marketing and Entrepreneur students or anyone needing statistics about 
 people will find this helpful.\n\nAny person who requires a reasonable 
 accommodation on the basis of a disability in order to participate in this 
 program should contact presenter at bizworkshops@smu.edu at least one week 
 prior to the event to arrange for the accommodation.\n\nInterested but 
 can't come at this time? Ask a Business Librarian to meet the research 
 needs for your class\, group\, or student organization. \nWant individual 
 help? Schedule an appointment with a Business Librarian. \n\nFor questions 
 about workshops\, contact the Duda Family Business Library at 
 askabizlibrarian@smu.edu\n\n
LOCATION:Kitt Investing and Trading Center DBMQ 0005\, Duda Family Business Library
ORGANIZER;CN="Duda Family Business Library Workshops":MAILTO:bizworkshops@smu.edu
CATEGORIES:Business Research, Entrepreneurship
CONTACT;CN="Duda Family Business Library Workshops":MAILTO:bizworkshops@smu.edu
STATUS:CONFIRMED
UID:LibCal-13736143
URL:https://libcal.smu.edu/event/13736143
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